22 Past Events at Innovation Connector

ABOUT THE SESSION

Most news releases never make it past an editor’s inbox, but the right one can become tomorrow’s headline or television news story. In this engaging and practical session, communications professional Dawn Fluhler shares how to write news releases that actually earn media coverage. Attendees will learn how to think like a journalist, structure a release for real-world use, avoid common mistakes, and package their story for success. Whether you’re new to PR or looking to sharpen your skills, this session will give you the tools to turn announcements into stories that get picked up.

ABOUT OUR SPEAKER: DAWN BRAND FLUHLER

Dawn Brand Fluhler is a communications strategist and hospitality leader based in Muncie, Indiana. With a background in public relations, media relations, and customer experience, she has secured consistent earned media coverage for nonprofits, foundations, and local organizations across Indiana. Dawn currently works in front-of-house operations and marketing/PR for multiple hospitality venues while continuing to support regional storytelling through press outreach, branding, and content development. Known for her practical approach and engaging style, she helps organizations turn everyday updates into meaningful stories that connect with their communities.

ABOUT INTERSESSIONS

It’s a fact. Marketing is constantly evolving. Join Intersection marketing + branding agency for interactive marketing sessions as speakers dive into interesting and relevant marketing topics, tailored for professionals, entrepreneurs, and business owners who want to advance their marketing skill set. Meetings are held six times annually with ongoing content and discussions shared on our social media, email newsletter, and more.

ABOUT THE SESSION

In this fast-paced 45-minute session, we’re ditching the buzzwords and getting back to the real-world tactics that actually drive growth. No fluff. No complicated theory. Just practical strategies you can use immediately — regardless of your company size or budget.

If your sales and marketing teams aren’t aligned, you’re leaving opportunities on the table. Let’s fix that right away.

ABOUT OUR SPEAKER: DEREK McCLAIN

Derek McClain is the Vice President of Business Development at C1 Truck Driver Training bringing more than 20 years of experience across sales, marketing, and business development. Having worked on both sides of the table throughout his career, Derek blends practical, real-world strategy with tried-and-true fundamentals that still drive results today.

Outside of work, Derek is a proud husband and father/step dad to four amazing kids. He is also the founder of Young Cancer an organization dedicated to supporting those navigating cancer alongside their loved ones, and serves as an active committee member with the Commercial Vehicle Training Association (CVTA). An exercise enthusiast with a love for pushing limits, Derek has even survived skydiving — and lived to tell the story.

ABOUT INTERSESSIONS

It’s a fact. Marketing is constantly evolving. Join us for free interactive marketing sessions, powered by Intersection marketing + branding agency, as speakers dive into interesting and relevant marketing topics, tailored for professionals, entrepreneurs, and business owners who want to advance their marketing skill set. Meetings are held six times annually with ongoing content and discussions shared on our social media, email newsletter, and more.

8:00-8:30 – Networking + Breakfast
8:30-8:45 – Attendee Introductions
8:45-8:50 – Sponsor Spotlight
8:50-9:30 – Introduction to Speaker and Presentation
9:30-9:35 – Break/Refill on Breakfast
9:35-9:50 – Q & A
9:50-10:00 – Final Comments, Announcements and Adjourn