Intersessions - News Releases: Earned Media Starts Here
| When |
Tuesday, May 19, 2026 8am to 10am |
|---|---|
| Where |
Innovation Connector 1208 W. White River Blvd. Muncie, IN 47303 |
| What | General Events business, conference, discussion, speakers, workshops |
ABOUT THE SESSION
Most news releases never make it past an editor’s inbox, but the right one can become tomorrow’s headline or television news story. In this engaging and practical session, communications professional Dawn Fluhler shares how to write news releases that actually earn media coverage. Attendees will learn how to think like a journalist, structure a release for real-world use, avoid common mistakes, and package their story for success. Whether you’re new to PR or looking to sharpen your skills, this session will give you the tools to turn announcements into stories that get picked up.
ABOUT OUR SPEAKER: DAWN BRAND FLUHLER
Dawn Brand Fluhler is a communications strategist and hospitality leader based in Muncie, Indiana. With a background in public relations, media relations, and customer experience, she has secured consistent earned media coverage for nonprofits, foundations, and local organizations across Indiana. Dawn currently works in front-of-house operations and marketing/PR for multiple hospitality venues while continuing to support regional storytelling through press outreach, branding, and content development. Known for her practical approach and engaging style, she helps organizations turn everyday updates into meaningful stories that connect with their communities.
ABOUT INTERSESSIONS
It’s a fact. Marketing is constantly evolving. Join Intersection marketing + branding agency for interactive marketing sessions as speakers dive into interesting and relevant marketing topics, tailored for professionals, entrepreneurs, and business owners who want to advance their marketing skill set. Meetings are held six times annually with ongoing content and discussions shared on our social media, email newsletter, and more.